Following on from the success of the Roadshow of Hard Earned Flavor we were tasked to design a second touring structure to enable Knob Creek to activate at smaller festivals and events.
Working with creative agency Preacher and fabrication specialist Kartwheel we produced an experience that utilized a converted shipping container to create whiskey alchemy where guests could enjoy smoked meats and Knob Creek cocktails from a custom smoker running on aged, chipped whiskey barrels. The smoke was channelled into boxes to smoke delicious old fashioned’s.
The logistical challenge of building a totally transportable one-stop-experiential-shop to serve hundreds of customers a day in less than a 20x20ft footprint was not easy but ultimately we created a space that perfectly encapsulated the brand and functioned as a high trafficked bar restaurant space.
