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Inspired by Latin Social Clubs the space, designed by Matte Projects and executed by Sarah Kerry Productions, bought key elements of traditional Latin block party events to downtown Las Vegas.
There was a three day line up of Latin inspired music featuring Quantic, Toribio & Perez and Subsuelo Crew. Alongside the rhythmic beats guests were able to take pictures amongst the art installation of gold pillars reflecting the movement of the sun and set against a specially commissioned backdrop from Puerto Rican artist Andrew Antonaccio, which proved to be a huge social media driver for the brand.
To cool down attendees were offered free shaved ice, crafted to compliment the lager and enjoy lounges with custom domino sets to escape the festival crowds.