WATCH "SHADOWS OF EVIL: THE RIDE"
WATCH "SHADOWS OF EVIL: THE RIDE"
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Event Strategy + Design + Consumer Experiences
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To celebrate Halloween and the new Call Of Duty: Shadows Of Evil Game, Activision took over a ride at Six Flags Magic Mountain Los Angeles.
We were tasked with redesigning the ride experience. This entailed designing a new ride entrance, installing haunted houses and set pieces throughout the line experience, special effects in the coaster cabs and through the ride experience, game branding throughout plus casting and training actors who worked throughout the season.
WATCH THE VIDEO!